Welcome! Before visiting,
please read our FAQ page.

Who Says It Has to Be New?

Because sometimes, “something old” is exactly what makes it yours.

190+ new and restored wedding gowns — timeless, affordable, and ready for their second “YES.”

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• Restored & new gowns • Remarkable value • Real love

• Restored & new gowns • Remarkable value • Real love


A one-of-a-kind bridal shop located in the Newmarket Mill

55 Main Street Suite 226
Newmarket, NH 03857

Store Hours:
Friday: 6 PM – 9 PM
Saturday: 9 AM – 6 PM
Sunday: 12 PM – 6 PM

Walk-ins are happily welcomed during store hours. PLEASE SEE OUR FAQ PAGE PRIOR TO VISITING. Private appointments are also available upon request.



Follow us on Instagram and Facebook for sneak peeks of fresh arrivals, behind-the-scenes looks, and special events. You never know when “the one” might show up!

Instagram: @OnceAndAgainGowns
Facebook: Once & Again Gowns

The dress you’ve been dreaming of, without the price tag

With over 190 professionally restored and new dresses in our Newmarket shop, we’re helping brides skip the overpriced showroom and discover something better.

- A one-of-a-kind dress

- A price that makes sense

- And the freedom to invest in the life that follows